INTRODUCTION

This guide has been developed to assist you in launching Carnegie Science Center’s exhibition Zap! Surgery Beyond the Cutting Edge at your science center or museum. It contains information, ideas and sample materials. As you plan your campaign, we ask that you send copies of your marketing and promotional samples and suggestions, plus copies of any media clippings covering Zap! Surgery to us. This information will be incorporated into this manual for other science centers to reference in the future.

Please feel free to insert your center's name in any media releases or other media material to indicate that the exhibition is currently at your site. You may also photocopy and share any descriptive sections of the material with key staff members assisting with the promotion of Zap! Surgery. If you would like to use the creative material from Carnegie Science Center samples, call, and we will be happy to work with you on production.

We hope you find this guide helpful, and we appreciate your comments or ideas.

For more information contact: Mark Trumbull

Director of Marketing
Carnegie Science Center
Phone: (412) 237.3340
Fax: (412) 237.1686

Email: trumbullm@csc.clpgh.org